Salon Retailer Policy: Wet Products

Welcome to the Marcella Ellis professional retail family. Our salon retailer program gives you the opportunity to offer premium, moisture-rich, professional-grade hair care products to your clients — backed by a brand created by a master cosmetologist with years of industry experience. These guidelines outline the expectations, benefits, and responsibilities of being an official Marcella Ellis Salon Retailer.

You must be a licensed beauty industry business or professional to become a Marcella Ellis Salon Retailer. This includes:

• Hair Salons

• Barbershops

• Cosmetology and Barber Schools

• Day Spas and Wellness Centers

• Licensed Suite Owners

To become an authorized retailer:

1. Complete the Salon Retailer Application (available online or through our distributor).

2. Submit proof of business license or professional license.

3. Place an opening order (minimums listed below).

4. Complete a brief product education overview or training call.

Once approved, you will receive:

• Access to wholesale pricing

• Branded retail display materials

• Retail markup and profitability guide

• Ongoing access to promotions, new releases, and training updates

• Individual Suite Owner

  • Opening Order Minimum: $150

• Small Salon (1–4 chairs)

  • Opening Order Minimum: $300

• Medium Salon (5–10 chairs)

  • Opening Order Minimum: $500

• Large Salon/School

  • Opening Order Minimum: $750

• Retailers receive products at wholesale prices and are required to follow Minimum Advertised Price (MAP) guidelines.

• Suggested retail markup: 80–100% profit margin depending on the product category.

• No unauthorized discounting, bundling with non-Marcella Ellis products, or resale on third-party sites (e.g., Amazon, eBay) is permitted.

Retailers must:

• Display Marcella Ellis products professionally and visibly in your retail area.

• Use approved signage or branded materials (provided or downloadable).

• Keep shelves clean, organized, and well-stocked.

Retailers are encouraged to:

• Offer product demos or sample days for client education

• Post Marcella Ellis product photos on social media and tag @marcellaellishair

• Reorder Minimum: $100

• Reorder Frequency: Every 30–60 days recommended to maintain shelf presence

• Reorders can be placed directly through your assigned distributor or via our wholesale ordering portal.

We are committed to helping you succeed as a retailer. Support includes:

• Product training and ingredient education

• Suggested client talking points and upsell strategies

• Social media content and promo templates

• Access to launch kits for new product rollouts

Optional in-person or virtual training events are available quarterly.

Retailers are not granted territory exclusivity. However, those with consistent order history and volume may be considered for exclusive retail partnerships.

To qualify for exclusivity:

• Minimum of $500 in orders monthly

• Branded in-salon displays

• Active promotional engagement on social platforms

• Training participation

• There is no long-term contract for retailers, but retailers must maintain professional standards to remain in good standing.

• Marcella Ellis reserves the right to suspend or terminate retailer access for:

  • Violating MAP pricing

  • Reselling unauthorized goods

  • Misrepresenting brand information

  • Lack of order activity (over 6 months)

• Use branded signage and displays

• Tag @marcellaellisproducts on Instagram and TikTok

• Promote product of the month or seasonal deals

• Feature client testimonials using the products

• Host mini-education events or retail open houses

• There is no long-term contract for retailers, but retailers must maintain professional standards to remain in good standing.

• Marcella Ellis reserves the right to suspend or terminate retailer access for:

  • Violating MAP pricing

  • Reselling unauthorized goods

  • Misrepresenting brand information

  • Lack of order activity (over 6 months)